The 8 Phases to Never Losing a Customer Again (with Joey Coleman)

Joey Coleman, author of “Never Lose a Customer Again”, teaches us how to obtain lifelong customer loyalty and the 8 phases of the customer experience: Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, and Advocate.

For almost twenty years, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. He has a long history of energizing and motivating audiences to enhance their customers’ experiences. He is an award-winning speaker (yes – they do have speaking contests) at both national and international conferences – competing against New York Times bestselling authors, business leaders, and internet sensations/celebrities. He is also the author of the #2 Wall Street Journal bestseller, Never Lose a Customer Again.

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