The 6 Key Layers of a Money-Making Freelance Business with Austin L. Church

Austin L Church teaches us the 6 levers of a successful freelance business: positioning, packaging, pricing, pipeline, psychology, and process. He also discusses pricing techniques.

Austin L. Church is a writer, brand consultant, and online entrepreneur. After finishing his M.A. in Literature in 2008 and getting laid off from a marketing agency in 2009, Austin started freelancing. He got into iOS and Android apps and eventually sold his portfolio of 30+ apps. In 2013 he co-founded a tech startup called (touring, ticketing, and communication software for performing artists). In 2018 he co-founded a branding and marketing studio called Balernum. When Austin isn’t helping online creators and entrepreneurs build real brands and make a positive impact, he teaches freelance creatives how to have a record year doing their most joyful, profitable work. Austin, his wife Megan, and their three children live in Knoxville, Tennessee. You can learn more at

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