How to Start a Subscription Box Business with Julie Ball of Sparkle Hustle Grow

Julie Ball of Sparkle Hustle Grow discusses how to start a subscription box business and her Shark Tank experience.

You could say I’m a bit obsessed with the Subscription Box Industry because of the financial freedom it brought my family.

Back in mid-2016, when I was starting my own subscription box, Sparkle Hustle Grow, I was learning on-the-fly and spending hours upon hours of research to learn everything about the industry…Trying to find vendors, understanding shipping options and of course, attracting loyal subscribers. 

Shortly after, my friends, family and colleagues were asking me how I did it and I quickly realized how many more people could benefit from this information. 

Now I coach new + aspiring subscription box owners to ramp up quickly + profitably and I can’t wait to help you too!


Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs.

Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, subscription box coach– featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed.

After running her successful website design and development firm, Julie wanted to get out from behind the screen. This desire coupled with her biggest inspiration–the female entrepreneur community–is what led her to start Sparkle Hustle Grow.

Taking her knowledge of the entrepreneurial world and key products that helped her grow her business, she combined them into one product–delivered monthly in a fun-to-open package and has been able to help fellow female entrepreneurs on their journeys toward success.

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