How to Create a Brand Strategy and Case Studies with Graceann Bennett

Graceann Bennett from Playbook Studio teaches us how to create a brand strategy, how to differentiate our business to stick out and market to the right audience, and how to develop case studies.

Graceann’s career has placed her on the forefront of brand building, product development and organizational transformation.  She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth. 

Graceann Bennett was most recently the Chief Solutions Officer for Dow Jones. There she was responsible for harnessing the influence, intelligence and perspective from across the company to solve problems in innovative ways and unlock new value for clients.  Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.  

Dedication to her craft as well as the culture, talent and diversity of her teams is core to Graceann’s success. With decades of experience she has remained relevant and tapped into trends and is well connected to a vibrant network of the best resources needed for businesses to succeed today.  

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project — a venture using mobile technology to empower women with education and social connectivity.

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