Email Marketing to Grow Your Business with MailerLite

Sarah: We have Marcin from MailerLite. Welcome to the sho.

Marcin: Thank you very much, I appreciate you inviting me. Hello to everyone in your audience.

Sarah: Yeah, actually I use MailerLite. I used to use Mail Chimp but I found MailerLite suits my needs better, ’cause I’m coming out with the book so I like that it has some author-specific integrations.

Marcin: We noticed that more and more authors started using MailerLite and we were thinking how we can help them out and of course the authors, they were suggesting different things we could use and that was the reason just to help him out. And so I don’t remember exactly how it was, but usually the way it happens is it goes both ways. So the authors ask MailerLite to do the integration and then they also ask the other company you need to integrate with MailerLite.

So in this case, we just needed to communicate with the companies and from what I remember, they actually did the integration. We of course helped out from our side, so that our authors can see that it’s there with the instructions, etc. So that’s how it was done more or less.

Sarah: Oh okay, alright, yeah. And I see that you have several integrations. I think that’s great ’cause it’s definitely more unique like you integrate with Privy and Convertful and just a bunch of sources that I use.

Marcin: Yeah, that’s wonderful, as long as we have the resources and the specific companies who want to integrate then we just try to do what our customers want, what they need, the more people that ask for a specific and then the faster that specific thing gets done.

Sarah: Yeah, and can you tell us about some of the features that MailerLite offers?

Marcin: Yeah, well, the main features are of course creating a newsletter. We have a very nice drag and drop editor that has been updated to a new version not that long ago. So that allows you to easily, quickly, and beautifully create a beautiful newsletter and quickly send it out. That’s, of course, the main feature of MailerLite.

We also have a little more advanced features in terms of forms, which allow you to create easy forms on your website, use them on your Facebook, then we have the landing pages which is also a form in MailerLite, which allows you to create a simple page if you’re promoting something, we have the automation features which go pretty deep.

There’s a lot of advanced features there so that’s more or less it, of course, I could talk and talk about every one of these features for a very long time. Other companies may have these features. The thing is that if you start using MailerLite and then for some reason, go back or start using another company that’s when you will notice. Even for me, I make videos for MailerLite tutorials and I’ve been using it for such a long time that I stopped actually appreciating it, and it was only until I started by chance starting to use, trying out something else that I notice how much work and effort has been put into not only having the features, but making them easy to use.

Sarah: Yeah, can you tell me more about the Facebook forms? I didn’t realize that you had a way to integrate forms into Facebook.

Marcin: So I was just saying things that came up to my mind. Basically, there’s two ways of doing it. And please don’t quote me on this because what happens is, with things change with Facebook and then that influences some of the integrations we have. There are two things you can do, one is basically have a button that will on your Facebook page, for example, and call it sign up and then when you press that button, it will go to a separate online version of your form. That’s one thing you can do. I’m just gonna give you a little history of it, before I’m gonna tell you what you were able to do, what you are now able to do, and what the future might bring.

So the first thing, what used to be easy to do is to create a landing page and then create a little button on your Facebook page, so it was on the left side in that column. Those columns also change, sometimes depending on Facebook because they change their design sometimes too, but basically for example, you were able to create an about page on your Facebook, and when someone clicked that About button, on Facebook without leaving Facebook they would see the landing page you created specifically for that.

And then in that landing page that is embedded on to Facebook, you could have a place where someone subscribes to your newsletter. Then that’s how it used to be in the beginning, then it changed and it used to be they only allowed it with 2000 subscribers, so that would only work if your Facebook page would have 2000 subscribers and that’s not something that we limit but it’s something Facebook did and I know there were some changes but I don’t know exactly how it is now, maybe I’m not sure if they took away, that limit or not. So that’s something that we need to check out, but that’s what I was talking about in terms of Facebook.

Sarah: Oh, okay, yeah. And I know the first thousand subscribers are free, but say you have someone who’s on multiple different lists, would that one person or one email address, become it as one subscriber or is that per list?

Marcin: So, the beautiful thing with MailerLite is it’s pretty fair. So it’s a bit more complicated than let’s say some email service providers but it’s more fair. So with some email service providers basically, if you upload a list of 200 subscribers 500 or 5 million, whatever you upload, that’s how much you’re gonna be paying. With MailerLite, what happens is you can upload as much subscribers as you want. It doesn’t matter, we only count the people you actually sent to.

The reason it’s more complicated is we count that subscriber for 30 days. So for example, if you uploaded 1000 subscribers and you send to all of these 1000 subscribers, and then you deleted 500 of those subscribers and then you’re saying, “Hey I only have 500 subscribers. Why am I paying for 1000.” Well, you’re not paying for 1,000 anyways, because it’s a free account, right? But let’s say, then what happens is you have to wait 30 days for those subscribers that you deleted to stop being counted.

I know that was not your question, but again, I’m gonna go on to that too. This is something some people ask for they wonder why it’s done this way.

Well, it’s to make it fair, it’s a little more complicated for everyone, but it’s a lot more fair for everyone. So we only count the people that you’re sending to. Just remember if you deleted some subscribers that you have already sent to then you have to wait 30 days for them to be taken off the list. Now, if you have in MailerLite you basically have one list and then you can divide the list into groups so if you have a subscriber in 50 different groups, for example, we wouldn’t probably have that kind of situation, but if you did and if you send the same email to 50 of those groups, it’s only counted as one subscriber. And of course that person will not get 50 emails, that person will get only one email, and you will never have a situation with MailerLite where a subscriber gets duplicate emails unless you specifically wanna send two emails to that subscriber.

So, I hope that is a bit more clear.

Sarah: That’s actually a good way to do it, ’cause I was actually thinking that the other day, I was like, if you had a thousand subscribers but let’s say it was just for a temporary campaign or a one time mail out and then you had to delete a bunch of them because it was no longer necessary, or something. I mean, I don’t know when you would do that but just as an example, now do you technically have 500 subscribers? But so the way you do it, actually, that makes sense and to keep track of them as far as how many you’ve actually sent to versus how many are actually on your list? And then of course, I guess, the rolling 30-day.

Marcin: So it’s really cool because you don’t really have to think about having the exact number of subscribers, let’s say you have a list of subscribers on your desktop, and then you have another one there, you could not worry and just have it organized there, and not worry that you will have to be paying for just holding them in your accounts, like you do in some other email service providers.

Sarah: Yeah, ’cause I thought that’s how everyone works is that your basically paying for holding them in your account like you said, whether you end up sending to them or not. So I think that’s great, that’s good for me to know.

Marcin: I’m happy, I’m happy.

Sarah: And then can you explain the difference between the different terminology like tagging and groups and segmentation ’cause sometimes I get confused on what these different things mean

Marcin: Yeah, and the problem I think is that different email service providers all do things in different ways, and sometimes they call the same thing in a different way. And basically, a lot of people used to ask about tags in MailerLite and then we wanted to build it for them, and then we just noticed that basically we’ve had tags forever. We just didn’t call them groups in MailerLite and groups are the same thing. It’s just a way to organize your subscribers. That’s how it is in MailerLite, and when some people ask us about tags, we say yes, we do have them, they’re just called groups, and of course we can change the name from groups to tag, but have tens of thousands of users now who’ve been using the name groups, and we don’t want it to get too complicated for them either, so that’s why we just kept the name groups.

So that’s one thing. So basically in MailerLite you don’t have to worry about tags or groups, it’s the same thing, it’s just a way when you upload your subscribers or when you’re using one of our forms. What you don’t have to do this, you don’t have to put in a group, but if you don’t do that, then you’re just gonna have a name on your list, that’s gonna be less organized, you’re not gonna know why that name is on your list, you might not remember, so it’s always good to tag your subscribers, with a group and segmentation and now segmentation is a pretty powerful feature.

I would say it’s more of an advanced feature. We have a very powerful filtration system in MailerLite in terms of your subscribers. So if you go to the subscribers tab, you will see the list of all of your subscribers and then of course, you can look at the groups, but if you stay in that main view, you will have this filtration system and you can set up different conditions. For example, a person hasn’t clicked an email for three months, a person is from Europe and something else, and you can combine these conditions.

So for example, the person is from Europe, and has opened this email or is from Europe, and has opened that email either or, and with this filtration system, what you can do is, later you will see the subscribers being instantly filtered below that little filtration system and then what you can do is export those subscribers for example, to a group.

But there is another thing that you can do and that is create a segmentation based on those filters.

And so the difference is that if you put people in a group, they will stay in that group and that’s it, unless you build some kind of automation that takes them out from one group and puts them into another, but if you don’t create any other additional automations or anything, then you will just have the people in a group.

A segment or segmentation is basically a dynamic group so it’s a group that is based on specific conditions that you preset in that filtration system in that subscriber tab. What happens is if a person hasn’t opened let’s say I set up a person hasn’t opened my email in three months, so if a person opens that I, I will or it will filter all the people who haven’t opened an email in three months and put them in that segment. Now, if one of those people in that segment opens the email within three months or opens it right now, that will mean that he has opened an email within three months, then that person will be automatically taken out of that page, segment and if another person that has been opening emails every month for some reason, stops opening them and then the three months go by then you’ll be automatically put into that segment. And the way you use this later, is when you’re creating an email or a newsletter, it’s the same thing, then you can choose either a group or if you have segments you will see your segments that you can choose and send to those specific people.

So that’s the difference between a group and a segment.

Sarah: That makes more sense now. Alright, and then tell us a little bit about A B split testing.

Marcin: We have different types of campaigns we can send there is the regular campaign and one of these types of campaigns that can go out is an A-B test campaign and what you basically do in AB testing. The best way to do it is to only change one thing or to change as little as possible, because then you can actually have a real test if you want to test the headline, you should only be testing the headline, if you want to test the content of your email, then you should only be doing that and leaving the headline the same, and then the test is more reliable and then you can actually say, “Okay this headline was the reason that you had less open or more open,” or you can say, “Okay this content was the reason that people clicked through.” So an AB test campaign in MailerLite allows you to do that, so you’re able to choose whether you want to test the headlines.

Or the email content itself, or the sender you can also test that. Sometimes I also get more or less opens depending on the name of the sender, so you can test what works better for that. And basically, you send one campaign you choose how many basically what happens is, for example, if you have a group of thousand people and you wanna send out an AB test campaign with the same email but with two different headlines, that email is like two emails in our system, it will be treated as two separate emails, one with the same content with headline A will go to a small portion of that thousand of people and the second email B with the same content with a different headline, with headline B will go to another small portion of that thousand and then depending on how you set it up, the campaign that had received the most opens will be the winning campaign, and then it will go to the rest of your group. That winning campaign will automatically go out to the rest of your group and you can set that up so you can test the amount of people that you can set up. For example, if you have a 1000 people, you can say, “Okay it will go to 50 people email A and then 50 people email B, then you have 950 people left and the winning campaign, from those 50 people are the one that wins will go to those 950 emails as subscribers. Of course, I would recommend not doing it with 50, the more the better, and because the smaller amount of people you’re sending it to the less reliable the test is, but that’s basically how it works. It allows you to test two things in your email, and then automatically send the winning email to the rest.

Sarah: Oh, wow, okay. I didn’t realize it was kind of automated like that to pick the winner, and then go ahead and send that one out to the rest and all that. I thought it was more of a manual process.

Marcin: Yeah, yeah, I actually forgot about that. And when I was saying about that, I’m like, “Oh yes, this is wonderful because at this point”, MailerLite is simple, but we have so many features that even if you’re used MailerLite you might not remember, but some of the things… So I was talking about it and I’m kind of getting excited about it because I forgot that, is that you know that it does it automatic.

Sarah: And then what about the auto-resend feature, how does that work?

Marcin: Yes, so the auto-resend feature is also a pretty neat thing. In this case, you have to create a specific campaign, this will not work after you send out the campaign. Basically, what it does is it’s like a mini automation. And when I say mini automation, I mean we have a whole automation feature that is a power feature, it’s a powerful tool that has many things inside it. It’s a very simple way of just sending a second email to anyone who hasn’t opened or clicked your email within a specific time. So for example, if you know that in 10 days you’re having and some kind of event and you’re sending a reminder email, you can create that email as an auto-resend campaign and what will happen is the email will go out and then if your subscriber doesn’t open that email or click something in the email, depending on what you set up then in a specific time, for example, in three more days, they will get another email, and this other email you can choose, you can choose to have a totally different email, or just with a different headline, or one of my favorite out of these three, is to have a personal note and this basically works as automatic or it looks like it looks like you forwarded your own email. So for example, if I send an email to you, Sarah, and then I’m wondering if you opened it because you didn’t get back to me and I see that you didn’t open this email, then I might forward that same email that I send you to you again and with a little kind of personal note saying “Hey I was just wondering if you saw this email, we have a wonderful event happening”. So it’s just like a little personal note, it looks like a forward in message basically. So that’s how the auto-resend works.

And of course, just so you know, I’m really happy to answer all your questions and each one of these things that I’m talking about, if you go to our YouTube channel or if you go to the resources tab, and the videos on our web page you can go deeper into that.

Sarah: Yeah, that sounds like a helpful tool. Another one that I was curious to learn more about were the click maps, ’cause I’ve never even heard of that in terms of email marketing, I’ve only heard of that as far as websites.

Marcin: In the case of MailerLiteit’s not a heat map. It’s a click map.This is more for people who are more visual, and they just want to have a look at their email and see which link was clicked the most. So basically what happens is, if you’re sending your email out and you wait a while so that people can actually open your email, and if you go later into the reports of your email and click the email tab, that will show your email that has been sent out, you’ll see it click map and basically what you will see is you’ll see your email. And by every one of your links, you’ll see a little box with a little percentage number, and just by looking at that you will be able to tell, and it’s not only a number also there’s a little visual cue the higher or the more green that little container will be and basically at a glance, you’re able to see a high number what was clicked the most on in your email and you’ll see the visual cue which is the green that will allow you to quickly spot the most popular link in your email. Sometimes you think you create a masterpiece email and you have too many links and the most important one turns out to not be clicked that much and then you know you can think about it and think, “Hey I put too many links in this email,” or that you can start thinking about why that most important button wasn’t. Yeah, for me, so I personally, I don’t look at that much at that click map. It’s just a nice addition if you need it, it’s there.

Sarah: And I know that there are a lot of tools that you can basically embed into your website like pop-ups and landing pages, and embedded forms and whatnot. Can you talk a little bit more about those?

Marcin: So if you have a developer helping you out with your website, usually you can just take the code from the pop-up you created within MailerLite and help you out with that.

Usually if you’re using different website builders online builders like Square Space, or something, they will have a place to put in some third-party code and then that you can use that code on your website. In this case, you would be using MailerLite code for that, so every time you create a form, a pop-up or an embedded form automatically you will have some code created with every pop-up, and that is a code that you will use on your website. Now if you’re using WordPress, and we also have a plug-in for them that will automatically sync everything nicely for you.

So it’s just a little less of a hassle and once that is set, up, it’s really neat because you will not have to paste that code and again, if it’s done if you did it right the first time you’re not gonna have to add more code, even if you use more pop-ups in the future, different other pop-ups create more pop-ups that one code will do.

We have four different types of forms. We just came out with a promotion form and that is basically like eight new types of forms because it has a different types of templates. You can check that out. I’m just gonna go really just over the basics. Then we have a pop-up form, then we have an embedded form and then the landing page, we also call it a form. The differences between all those is that the pop-up as the name suggest, just pops out and the things you can do here is you can set up when the pop-up shows. So for example, if you have a page about cats, for example, and an article about a cat, just one page that’s about cats, and you have like a pet store, someone is reading that article about a cat and then halfway through a pop-up shows up saying “Hey I see you love cats. Would you like to sign up for more about cats?” And then when a person signs up to that form he can be added to a group of cat lovers if that’s how you call the group within MailerLite and this is really cool because that pop-up will only show on that specific page in this case, if you set it up like that, of course, it can be shown on every page.

There are also different types of the pop-up. You can have just like a hello bar on top or just on bottom. So some people don’t like using pop-ups because it interrupts the readers instead of having a pop-up that’s right on the middle of the page or in the right corner, left corner, you can have just a little bar on the bottom, or on the top.

So I love that feature. That’s something we introduced a couple of months ago and the embedded form is different because it’s something you actually embed onto your website, it’s not a pop-up, it’s a form, but for example, you can have it inside your article or at the end of your article, that’s what the embedded form is used, A landing page just as the name suggests, basically, it’s a whole page with a little form somewhere on the page and the promotion and the promotion of pop-ups they’re used for, I would say maybe more for e-commerce, or when you’re promoting a specific event, and it’s a pop-up that you could use, which doesn’t have to have a subscribe form on it. 

Sarah: Yeah, yeah, I’ve been wanting to implement and try them out on my website to see how the embedded form may be in a blog and then the pop-up or actually more of the header bar.

Marcin: Yeah, it’s good to have. I think especially a good thing to do is, I think, is to set up an automation with two or three emails. So when someone signs up to your form, they would get an email a week for at least three weeks, so that someone can remember you.

A lot of people like me, for example, when they are interested in a website or interested in a specific topic I would go look through the web and find people who have the knowledge of a specific topic I’m looking for, and then sometimes the first thing I do is I sign up for a newsletter because that’s how I organize most of my things through newsletters. Then I remember it. I don’t really use bookmarks, but like signing up interests and then when I sign up to five, six newsletters, sometimes I don’t remember who I signed up to, if they don’t send me anything for a longer time, then I just forget about them, and then later in a month or two if they send something to me then sometimes I just think it’s spam because I don’t remember the person at all.

So I think a good rule of thumb is to create a little automation that at least as… “Hello, thanks for signing up.” And then, in a week, send another email just saying hi and giving some type of additional information depending on your business.

Sarah: Okay, and you can even assign a domain to the landing pages.

Marcin: Yeah, yeah, I love that feature. And basically what happens is if your domain is “I love dogs dot com”, and if you have, if you have a blog on that domain or website, you’re not gonna be able to use that specific domain, I love dogs dot com. So you can create special domain, a separate domain for your landing pages if you want, but you could also do something like if you have the domain I love dogs, dot com, then you can create a sub-domain called pages dot I love dogs dot com and then connect that domain with MailerLite. And what happens is then every landing page you create will be created under that domain. So we have pages dot I love dogs, dot com or event promotion or whatever you can imagine, and then it’s kind of your domain, it’s more personalized in that way that people will see that it’s your website.

Sarah: Oh, okay, so more like sub-domains of an existing domain.

Marcin: Yeah, you can use an existing domain but what will happen is if you’re using WordPress or any other system and you already have that domain connected with that site, then things might get messy because if you have a WordPress site, and you have I love dogs dot com, and you have an About Me page, then if you connect that domain with your main one and then you do the same thing, then things might either one of these things is not gonna be able to be under that same address, so that’s why it’s better to use a sub-domain so if you have a domain I love dog dot com, just create a sub-domain like pages dot I love dogs dot com. And your sub-domain, basically works identically to your domain. It’s just different. You need something before your domain name. So for example, pages or landing pages or whatever you need at least one letter before that.

Sarah: Yeah, yeah, and there’s just a couple more things I want to touch on. The unsubscribe page builder…what exactly is that and how does that work?

Marcin: So when someone clicks unsubscribe in your email, the address will by default go to that un-subscribe page and it’s a simple unsubscribe page which allows the person just to confirm that he or she is un-subscribing.

Now, what you could do is make it a little more connected with your brand, so you can change the colors of that un-subscribe page, add a little touch that will be more personalized, instead of just a default unsubscribe page so the unsubscribe page editor just allows you to make your unsubscribe page more beautiful and you can add, you can be funny, you could add some text here. And another option is also that you can give the person the option to instead of un-subscribing to all your groups instead of doing that they could just choose what group they are un-subscribing from and what group you’re staying with.

Sarah: Okay, yeah, that’s kind of cool, ’cause most unsubscribe pages, you just click unsubscribe and then it just says you’re unsubscribed basically.

Marcin: But here you can say for example, “It was nice having you here. I hope I see you again” or something like that. You can just be a little more playful.

Sarah: And in surveys, how does that work? Is that just where they can select how would you rate our service one to five or something like that?

Marcin: Yeah, the new surveys are really, really cool and I really love them. There was a survey block in the new drag and drop editor and if you use that block that survey block itself is a power house. You’re able to create not only different types of surveys. So we used to have a template where someone can rate from 1 to 10 or whatever, but now basically you’re getting an email your subscribers are getting an email, for example, saying “Hey how do you like our emails?”and you have a thumbs up and thumbs down and if the person clicks for example, a thumbs up, then that will get, of course, recorded. That means that person likes the emails. And what will happen is that person will get that will redirect him or her to a survey page and they will see the next question, so you can can build out surveys. It’s not only just like yes or no, or choose one to five stars. Basically you can have six questions seven questions. And not only that, which for me is already very cool because it’s like if you see the page the way it’s implemented is just really nice because you start the survey in your email, then it redirects it to an online version of the survey, and when someone clicks that specific yes or no really quickly, they see the second part of the survey and they can move forward really quickly. Everything gets recorded in your MailerLite account, so you know what people answered, but another powerful part of the survey is you also have rules. So you could say, for example, if a person said they like your emails, then do nothing. Just go to the last part of the survey which says thank you. Or if they said they didn’t like the email, then the next part of the survey, says, “could you list let us know a little more”, right?

So it’s a really powerful rule. So you have or you can put it in, put a person in a specific group. So, if your answer is a specific thing you can also get that person to automatically be added to a specific group, for example, like our email group or something like that.

So it’s a really powerful feature. I encourage you to look at the video for that. I’ve created it a couple of weeks ago. The videos are really quick and to the point, so I don’t go on, I don’t even say my name, I just go straight to the point. This is how you want, if you want to use the survey go here, here, here, do this, this, and that.

Sarah: Okay yeah, I’ll have to check that out. And I think that would be helpful to use a survey within the email to just see where people stand.

Marcin: Right, right, and especially because what we did is because people were asking for it and usually what you would have to do is find dedicated survey software and see if it’s integrated or not, and then set it up here. It’s really simple to use. You got most of the most important features within the survey block, so if you need it, it is there.

Sarah: Is it possible to embed that like you can with the pop-up forms and whatnot, or is it only through email?

Marcin: I’m not sure if you would be able to use an iFrame to do that, I would have to ask the developers. I’m not sure if you can do that currently. There’s an online online version of the survey, that’s for sure, but then can you take that online survey and put it into an iFrame and then on your website, maybe? But the cool thing is that you might not need that if you use the new promotional pop-ups. One of the templates we have, for those, is it actually a survey.

If you can have it pop up instead of on a dedicated survey page, you can have it pop up on your article so someone is reading your article “Hey, how did you like the article right or do you mind taking this a short survey” or you can have a specific survey page, even created on your website, and then have that pop-up on that website every time someone opens it. So, that might work, that might be a work around if it’s not possible to that.

Sarah: And then as far as e-commerce campaigns, does that work to where you integrate with Shopify or whoever, and then would MailerLite send abandoned cart emails, or that kind of thing, or how does the e-commerce work currently?

Marcin: We don’t have the abandoned cart feature, but a lot of people are asking for it. And personally for me, it’s not a matter of whether we will have it, it’s just a matter of time, but we have a lot of features. For example the integration we have with Shopify works in a really cool way when you connect the APIs which are a little code each account has and you go through the installation process which we also have a separate video for that then what happens is when you’re creating your email, you can do a lot of things. One of the things you can do is when you’re creating an email you have a specific Shopify commerce block and what happens is you can put in your products straight from your Shopify store so you’ll see a list of all your Shopify products, and you can put it straight in your store.

Of course, it’s straight in your email through MailerLite. So all the images, all the descriptions, the prices and everything. Now, if you don’t use Shopify, you can also just basically have a product block you can add your image, you can add a little link in the button so when someone clicks that button, they will be redirected to your shop where they can continue buying it with the integration, it’s with Shopify. There’s a way of tracking the sales, so you can see how the email actually converted it’s more reliable. It’s not that you can’t do it with the other things, but here everything is integrated, connected with Shopify. So you’ll get more with that and then you can also do more with automations because once you integrate with Shopify, you have a separate e-commerce tab in your automations or where you can do a little more where you have a little more types. There are more triggers for those specific e-commerce integrations but those are more advanced stuff. If someone’s starting out with email marketing, they really don’t need to think about that at this point.

Sarah: Well, I think I’ve touched on everything that I wanted to. Is there anything else that you would like to say?

Marcin: Well, again, I’m really happy to be here with you. I hope everyone’s enjoying this. I am very much enjoying this.

I would just like to add, again, that I know it’s daunting sometimes when someone is starting out with new software and I love software, I check out different apps all the time, I usually never visit the help page, because it’s just boring and usually takes me a lot of time to get an answer and I don’t like that, I only go there when I really need to do it. But in the case of MailerLite and in the case of what we’ve done with the help page, I really, really encourage you to try it out. And the videos I do, like I said, they really fast straight to the point and you can save a lot of time by using a little time, even though there are a lot of videos there. If you go through the overview, the overview video, it will give you a nice grounding and whenever you need to, whenever you’re thinking of a specific feature, I encourage you to look at that video of the future because like I said, it’s quick, it starts fast, it finishes fast, it gives you all the main things. And also, on the resource tab on our web page if you use the knowledge base, it also works really quickly. You type in a word and you have all these articles with the word highlighted, there’s also email marketing guide that if you’re just starting out, especially, or if you need a refresher, I suggest you look at that. So I just wanted to add that I believe we are different also in when you look at the support pages and when you look at the videos we put out I believe they’re not boring and they will help you out.

Sarah: I appreciate it and thank you so much for being here and we appreciate all the information. I think my audience will get good use out of this.

Marcin: I’m happy.

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